Alcôve's moisturizing anti-yellow purple shampoo prevents your blonde hair from yellowing. It is designed for blonde, highlighted, or silver hair.

Enriched with the Repair Micro-capsule (poppy seed extracts and avocado oil), it gently restructures hair while restoring its strength and elasticity, to maintain your blonde hair and give you healthier, stronger hair.

• For blonde, highlighted, or silver hair
• Neutralizes yellow and brassy tones
• Gently moisturizes and restructures
• Restores strength and elasticity
• Salt-free

Available sizes: 300 ml and 950 ml

Directions: Apply to wet hair, lather evenly, and rinse. Repeat and leave on for 2 to 5 minutes. Use whenever yellow and brassy tones reappear. Use with caution on porous, pre-lightened hair. For best results, use with Alcôve's moisturizing conditioner.