Sulfate-free cleansing shampoo gently cleanses hair without stripping to minimize color fading. A plant-based formula helps reduce color fading, while omega-rich apricot oil nourishes hair and, combined with bio-fermented arginine, helps give hair a radiant shine.

100% Vegan Color Protection & Care
A combination of botanicals helps protect color-treated hair while leaving it silky, soft and shiny. Use with a color control conditioner.

Botanical Cleansers
Specifically formulated for long-lasting, radiant color, wash after wash.

Neutralizing powder
Naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair as you wash.

Doubly charged molecules
Create a protective shield to prevent water from penetrating the hair, reducing color fading.

Bio-fermented apricot and arginine
Work together to nourish, smooth and seal the cuticle, helping to preserve beautiful color with a brilliant shine.

Aroma
Aveda™ Exclusive Pure-Fume Aroma of osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences.

94% natural origin ^* . No animal testing. No silicone. No sulfate-based detergent.