Color Balance Purple Shampoo
Specially formulated for blonde hair, Joico Color Balance Purple Shampoo instantly neutralizes unwanted yellow tones .
Its protective formula leaves hair soft, shiny and smooth.
This is the ideal shampoo to achieve and maintain a cool polar blonde .
- Long-lasting results for up to 12 shampoos
 - Hair 2x stronger (against breakage caused by combing)
 - Antistatic
 - Paraben free
 - Use 2 to 3 times a week, alternating with regular shampoo.
 
Apply to wet hair. Lather. Leave on for 1-3 minutes. Rinse. For best results, combine with Joico Color Balance Purple Conditioner.