Pure Perfection ammonia-free permanent hair color

Quantity

Wella's Pure Perfection permanent hair color offers pure, true-to-tone results, ammonia-free, with up to 100% gray hair coverage.

Its Supercharged Metal Purifier technology targets multiple metals, including iron, to reduce visible signs of damage. Each shade is built on a single dominant tone for predictable results.

  • Up to 100% gray hair coverage
  • 0% ammonia, mineral oils, PPD/PTD, and fragrance
  • Dermatologically tested on sensitive skin
  • Rinses out easily in one shampoo
  • 1:1 mixing ratio

Available size: 57 g

For optimal results, use with Wella's Welloxon Perfect developer.

*Do not use if you have a known allergy to PPD/PTD: a serious reaction remains possible. It is important to perform an allergy test 48 hours before each color application.