Pure Perfection ammonia-free permanent hair color
Wella's Pure Perfection permanent hair color offers pure, true-to-tone results, ammonia-free, with up to 100% gray hair coverage.
Its Supercharged Metal Purifier technology targets multiple metals, including iron, to reduce visible signs of damage. Each shade is built on a single dominant tone for predictable results.
- Up to 100% gray hair coverage
- 0% ammonia, mineral oils, PPD/PTD, and fragrance
- Dermatologically tested on sensitive skin
- Rinses out easily in one shampoo
- 1:1 mixing ratio
Available size: 57 g
For optimal results, use with Wella's Welloxon Perfect developer.
*Do not use if you have a known allergy to PPD/PTD: a serious reaction remains possible. It is important to perform an allergy test 48 hours before each color application.