Amika's The Protector shampoo cleanses color-treated hair without stripping pigment. It's the first step in a three-product system designed for one thing: to make color last.

The brand announces delayed fade for up to 40 washes*, hair that is 11 times stronger*, and 91% less breakage*.

• Color Longevity Complex — color-fixing polymers, peptides, and retention agents that keep pigment in place
• Lamellar Liqui-Crystal Complex — liquid crystals that align to smooth the cuticle and seal in color
• Blackcurrant Extract — antioxidant that protects against oxidative stress that dulls color
• Sea Buckthorn Extract — vitamins A and C, omega-7, and antioxidants

Also included are a high-refractive index polymer that smooths rough cuticles for more shine, hydrolyzed rice protein, and panthenol.

• Sulfate-free, SLS and SLES free
• Paraben-free, phthalate-free, phosphate-free
• Safe for color-treated hair and keratin treatments
• Vegan and cruelty-free

Available sizes: 275 ml and liter.

Directions: Lather and massage into wet hair, from roots to ends, then rinse. Follow with The Protector conditioner.

* Clinically proven results by the brand, shampoo and conditioner used together.