Anti-Yellowing Shampoo
This nourishing purple shampoo neutralizes yellow, golden, and brassy tones in white or blonde hair.
Its formula, enriched with aloe vera, vitamin E, argan oil, and goji berries, maintains an ash blonde without unwanted undertones for as long as possible—to achieve and maintain platinum blonde.
- Anti-yellowing purple pigments
- Provides a whitening effect to hair
- Aloe vera, vitamin E, argan oil, and goji berries
- Nourishing, does not dry out the hair fiber
- ChromEgo range — made in Italy
Available sizes: 300 ml and 950 ml
Directions for use: Apply evenly to towel-dried hair. Leave on for 1 to 3 minutes for blonde hair, 3 to 5 minutes for grey hair. Rinse thoroughly.