{"title":"Alter Ego","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlter Ego products combine efficiency and kindness with performance and durability. The products are \u003cstrong\u003eefficient\u003c\/strong\u003e without being aggressive, with the primary concern being \u003cstrong\u003eattention to the environment\u003c\/strong\u003e and consumers. Products with a high natural percentage, \u003cstrong\u003ewithout sulfates\u003c\/strong\u003e , parabens, petroleum jelly and all dermatologically tested.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"shampoing-neutralisant-anti-jaunissement-silver-maintain-alter-ego","title":"Anti-Yellowing Shampoo","description":"\u003cp\u003e This nourishing purple shampoo \u003cstrong\u003eneutralizes yellow, golden and coppery highlights\u003c\/strong\u003e in white or blond hair.\u003c\/p\u003e\n\n \u003cp\u003eThanks to its formula enriched with aloe vera, vitamin E, argan oil and goji berries, your blonde hair will remain ashen and without unwanted reflections for as long as possible.\u003c\/p\u003e\n\n\u003cp\u003e It will allow you to obtain and\u003cmeta charset=\"utf-8\"\u003e to maintain your much-desired \u003cstrong\u003epolar blonde\u003c\/strong\u003e !\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Provides a whitening effect to the hair\u003c\/li\u003e\n\n\u003cli\u003e Feeding\u003c\/li\u003e\n\n\u003cli\u003e Made in Italy\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cem\u003eApply evenly to towel-dried hair and leave on for 1 to 3 minutes on blond hair and 3 to 5 minutes on grey hair. Rinse thoroughly.\u003c\/em\u003e\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"300 ml","offer_id":39319174742172,"sku":"","price":25.95,"currency_code":"CAD","in_stock":true},{"title":"950 ml","offer_id":39319174774940,"sku":"","price":44.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/6749\/6604\/files\/shampoing-anti-jaunissement-alter-ego-300-ml-40967047315677.png?v=1721436841"},{"product_id":"revitalisant-neutralisant-anti-jaunissement-silver-maintain-alter-ego","title":"Anti-Yellowing Conditioner","description":"\u003cp\u003e This nourishing, purplish conditioner \u003cstrong\u003eneutralizes yellow, golden and coppery tones\u003c\/strong\u003e in white or blonde hair.\u003c\/p\u003e\n\n\u003cp\u003e Thanks to its formula enriched with aloe vera, vitamin E, argan oil and goji berries, your blonde hair will remain ashen, soft and shiny.\u003c\/p\u003e\n\n\u003cp\u003e It will allow you to obtain and\u003cmeta charset=\"utf-8\"\u003e to maintain your much-desired \u003cstrong\u003epolar blonde\u003c\/strong\u003e !\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Provides a whitening effect to the hair\u003c\/li\u003e\n\n\u003cli\u003e Feeding\u003c\/li\u003e\n\n\u003cli\u003e Made in Italy\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem\u003eAfter shampooing, apply evenly to towel-dried hair using gloves and leave on for 3 to 5 minutes. Rinse thoroughly.\u003c\/em\u003e\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"300 ml","offer_id":39319180968092,"sku":"","price":26.95,"currency_code":"CAD","in_stock":true},{"title":"950 ml","offer_id":39319181000860,"sku":"","price":45.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/6749\/6604\/files\/revitalisant-anti-jaunissement-alter-ego-300-ml-39278518599901.png?v=1721448733"},{"product_id":"shampoing-entretien-cheveux-blonds-blondego-alter-ego","title":"BlondEgo maintenance shampoo","description":"\u003cp\u003e This daily shampoo is ideal for maintaining blonde, silver and white hair, whether natural or colored.\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e Its anti-yellowing formula \u003cstrong\u003eneutralizes unwanted yellow and coppery reflections\u003c\/strong\u003e .\u003c\/p\u003e\n\n\u003cp\u003e For ashy, soft, shiny and supple hair, this is the shampoo you need!\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Made in Italy\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cem\u003eFormat: 950 ml\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cem\u003eApply evenly to wet hair using gloves and leave for a few minutes. Rinse thoroughly.\u003c\/em\u003e\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":39319223926940,"sku":"","price":34.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/6749\/6604\/files\/shampoing-d-entretien-blondego-alter-ego-39278519025885.png?v=1721432536"},{"product_id":"shampoing-apres-coloration-alter-ego","title":"Color Care Shampoo","description":"\u003cp\u003e \u003cspan\u003eGently cleanses, preventing color from fading, maintaining shine and intensity for longer.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eThe formula with organic Argan oil enhances the result by adding shine and silkiness.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e For colored hair\u003c\/li\u003e\n\n\u003cli\u003e Sulfate free\u003c\/li\u003e\n\n\u003cli\u003e Paraben free\u003c\/li\u003e\n\n\u003cli\u003e Silicone free\u003c\/li\u003e\n\n\u003cli\u003e No artificial colors\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Format: 300 ml\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":39320472191132,"sku":"","price":20.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/6749\/6604\/files\/shampoing-color-care-alter-ego-39278519779549.png?v=1721435056"},{"product_id":"mousse-anti-jaunissement-silver-maintain-chromego","title":"Silver Maintain Chromego Anti-Yellowing Foam","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eChromEgo mousse neutralizes unwanted yellow tones in blonde, gray, lightened, natural, colored and bleached hair.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eIts formula concentrated in violet pigments and Venetian walnut effectively neutralizes yellowish reflections, prolonging neutral or cold reflections.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cspan\u003eLight and not heavy\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 200 ml\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e \n\u003cem\u003eApply to the lengths and ends of towel-dried hair. Leave on for 1 to 3 minutes on platinum blonde hair and 3 to 5 minutes on golden blonde hair. Rinse. Wear gloves.\u003c\/em\u003e\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"200 ml","offer_id":46300403466461,"sku":"","price":21.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/6749\/6604\/files\/mousse-anti-jaunissement-silver-maintain-chromego-200-ml-1150556289.png?v=1742612393"},{"product_id":"mousse-hydratante-revitalisante-whipped-cream","title":"Whipped Cream Revitalizing Moisturizing Mousse","description":"\u003cp\u003e This whipped cream revitalizes and hydrates all hair types.\u003c\/p\u003e\n\n\u003cp\u003e It can be used as a revitalizing treatment.\u003c\/p\u003e\n\n\u003cp\u003e Format: 200 ml\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":46313573187805,"sku":"","price":23.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/6749\/6604\/files\/mousse-hydratante-revitalisante-whipped-cream-1151909721.png?v=1743044276"},{"product_id":"revitalisant-protecteur-de-couleur-color-care-conditioner","title":"Color Care Conditioner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eThis conditioner protects color and smoothes the hair fiber, making it light and easy to style.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFormulated with Urban Shield Technology and goji berry, it helps prevent color fading while maintaining its vibrancy and intensity.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eFormat: 200 ml\u003c\/span\u003e\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":46313574334685,"sku":"","price":23.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/6749\/6604\/files\/revitalisant-protecteur-de-couleur-color-care-conditioner-1151909720.png?v=1743044273"},{"product_id":"shampoing-apaisant-pour-cuir-chevelu-delicat-calming-shampoo","title":"Soothing Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eWith Alterego's \"Calming Shampoo\" shampoo, hair is left feeling light and gently cleansed.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eThe sensation on the skin is that of a soft and softening cocooning action, capable of soothing all irritations and restoring normal balance.\u003c\/span\u003e\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"300 ml","offer_id":46313576497373,"sku":"","price":25.95,"currency_code":"CAD","in_stock":true},{"title":"950 ml","offer_id":46313576530141,"sku":"","price":44.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/6749\/6604\/files\/shampoing-apaisant-pour-cuir-chevelu-delicat-calming-shampoo-300-ml-1151909719.png?v=1743044270"},{"product_id":"revitalisant-anti-jaunissement-copie","title":"Anti-Yellowing Conditioner","description":"\u003cp\u003e This nourishing, purplish conditioner \u003cstrong\u003eneutralizes yellow, golden and coppery tones\u003c\/strong\u003e in white or blonde hair.\u003c\/p\u003e\n\n\u003cp\u003e Thanks to its formula enriched with aloe vera, vitamin E, argan oil and goji berries, your blonde hair will remain ashen, soft and shiny.\u003c\/p\u003e\n\n\u003cp\u003e It will allow you to obtain and\u003cmeta charset=\"utf-8\"\u003e to maintain your much-desired \u003cstrong\u003epolar blonde\u003c\/strong\u003e !\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Provides a whitening effect to the hair\u003c\/li\u003e\n\n\u003cli\u003e Feeding\u003c\/li\u003e\n\n\u003cli\u003e Made in Italy\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cem\u003eAfter shampooing, apply evenly to towel-dried hair using gloves and leave on for 3 to 5 minutes. Rinse thoroughly.\u003c\/em\u003e\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"300 ml","offer_id":46813727654109,"sku":null,"price":26.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/6749\/6604\/files\/revitalisant-anti-jaunissement-300-ml-1194571860.png?v=1758742180"},{"product_id":"mousse-hydratante-cureego","title":"CureEgo Moisturizing Mousse","description":"\u003cp\u003e Alterego's Moisturizing Cream is a leave-in, hydrating conditioning mousse that improves hair moisture, leaving it soft, light, and shiny. It's ideal as a moisturizing conditioning treatment for all types of natural and treated hair, especially medium to fine hair.\u003c\/p\u003e\n\n\u003cp\u003e Hair will be instantly detangled, easy to style, and moisturized. The result is vibrant, supple, and visibly healthy hair.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Revitalizing moisturizing mousse\u003c\/li\u003e\n\n\u003cli\u003e Suitable for all hair types\u003c\/li\u003e\n\n\u003cli\u003e Conditioning of the structure and improved hydration\u003c\/li\u003e\n\n\u003cli\u003e It brings softness, lightness and shine\u003c\/li\u003e\n\n\u003cli\u003e No rinsing\u003c\/li\u003e\n\n\u003cli\u003e With Aloe Vera, sunflower seeds and castor oil\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch4\u003e 200 ml size\u003c\/h4\u003e\n\n \u003cp\u003e\u003cem\u003eShake the product well. Apply to washed and towel-dried hair, keeping the product upside down. Massage until absorbed. Style as usual.\u003c\/em\u003e\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"200 ml","offer_id":46824123760861,"sku":null,"price":21.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/6749\/6604\/files\/mousse-hydratante-cureego-200-ml-1195394468.png?v=1759159665"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/6749\/6604\/collections\/alter_ego.png?v=1685551613","url":"https:\/\/laboutiqueducheveu.com\/en\/collections\/alter-ego\/type-de-cheveux_epais.oembed","provider":"Boutique du Cheveu","version":"1.0","type":"link"}